Since its founding in 1978 by Nand Kishore Chaudhary, Jaipur Rugs has become a symbol of artistry, craftsmanship, and social impact. What began with just two looms has grown into a global enterprise operating over 7,000 looms and serving customers in more than 60 countries, from London and Milan to Dubai, Singapore, and the USA. Yet behind every exquisite carpet lies a deeper mission: empowering rural artisans and preserving India’s rich heritage of handmade craftsmanship.
Jaipur Rugs directly supports over 40,000 artisans, 80% of whom are women, providing fair wages, education, healthcare, and skill development programs. Each rug tells the story of dedication, creativity, and centuries-old techniques passed down through generations, carefully combined with contemporary design sensibilities. The company’s philosophy is rooted in dignity, compassion, and inclusion, ensuring that every milestone in its growth translates into tangible benefits for artisans, their families, and their communities.
Beyond exceptional craftsmanship, Jaipur Rugs exemplifies how business can be a force for social good. By embedding sustainability, ethical sourcing, and community empowerment into its operations, the company has created a model where profit and purpose coexist. Its global success is not measured solely in sales, but in the lives transformed, traditions preserved, and communities uplifted.
Jaipur Rugs continues to redefine what it means to build a business that honors both heritage and human potential, proving that true excellence is woven with skill, care, and heart.