Best Swiss Longevity Beauty Brand - Luzern 2026

DE MOI (pronounced duh-mwah) is a Swiss purpose-led luxury brand and a leader in Conscious Beauty, engineered for longevity, beauty, and skin healthspan. We create multifunctional, high-performance essentials for skin, scalp, and hair using clinically proven active ingredients and pharmacy-grade Swiss standards. As SKW members, we uphold Swiss rigor, precision, and quality in every product. DE MOI is cruelty-free, socially responsible, and rooted in fairness, transparency, and environmental care. Founded by Demee Koch, the brand reflects over three decades of experience in the beauty industry, alongside a long-standing commitment to philanthropy and community support. Our name means “from me” — a promise that beauty begins with authenticity, care, and self-respect, and endures over time.