Best Copywriting & Communications Agency - Amsterdam 2026

Jo Matthews is an Amsterdam-based freelance copywriter and brand strategist with over 20 years of international experience. She specialises in creative copywriting, brand storytelling, tone of voice, content design and communications strategy, helping brands communicate with clarity, creativity and purpose. Her clients include Nike, IKEA, Booking.com, Cartier, ASICS and Tommy Hilfiger, and she previously served as Head of Copy for Nike EMEA. She also has a particular focus on sustainability and conscious marketing, helping organisations communicate their values and impact in authentic, meaningful ways.